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Our Coverage of Open Road Integrated Media

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Ingram Content Group’s MediaScout Platform Goes Live

In News by Erin L. CoxApril 9, 2025

Ingram provides its recently piloted new pathway to film and television with the launch of MediaScout.

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Open Road Integrated Media: ‘Unprecedented Growth’ in 2024

In News by Porter AndersonFebruary 11, 2025

Open Road’s David Steinberger cites big gains in its 2024 performance and progress ‘on both sides of the Atlantic.’

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Open Road Offers Geo-Targeting To Open Banned Books

In News by Porter AndersonAugust 8, 2024

The New York-based Open Road Integrated Media adds geo-targeting for 10 states to its ‘Free Voices’ banned-books offer in the States.

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UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape

In News by Porter AndersonJanuary 19, 2024

A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly.

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David Steinberger’s Narrative: US National Book Awards

In Feature Articles by Porter AndersonNovember 13, 2023

David Steinberger will lead the 74th National Book Awards again, and is a key speaker in January’s NYU Advanced Publishing Institute.

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Open Road’s ‘Free Voices’: Selling Banned Books in a New Initiative

In News by Porter AndersonMay 10, 2023

The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.

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Open Road Media: A New Version of Its Marketing Offer

In Feature Articles by Porter AndersonJanuary 12, 2023

The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.

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Open Road’s ‘Activation’: Marketing for the Frontlist

In Feature Articles by Porter AndersonJuly 20, 2022

A new use of its core ‘Ignition’ marketing, Open Road’s ‘Activation’ approach allows publishers to mix various D2C components.

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Open Road’s New CEO on 2021: ‘We Found Ways To Grow’

In News by Porter AndersonJanuary 27, 2022

‘As if we’ve built a fountain of youth for backlisted titles,’ David Steinberger writes in his appraisal of Open Road’s past year.

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In New York: Open Road’s Acquisition Investors Include Steinberger, Entrekin

In Feature Articles by Porter AndersonDecember 2, 2021

Originally founded in 2009 by Jane Friedman, Open Road enters a new chapter under the ownership of an investment group, with David Steinberger coming in as CEO.

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