The arrival of the Year of the Snake coincides with an upturn in sales impact from Web novels in China’s fiction lists.
Thomas & Mercer Engages Tandem Collective Marketing
This month, a ‘Thrills & Chills Book Club’ social media program from Tandem Collective begins promoting Amazon Publishing titles.
China Bestsellers: Han’s Nobel, and International Fiction
In young people’s self-help, a November trend was spotted in specialized guidance for male and female teens in China’s market.
London’s Tandem Collective and Bookinfluencers.com Inspire ‘ChallyPop’
This new ‘competition’ platform, ChallyPop, offers cash prizes to micro-influencers for their social media content.
China’s Book Industry in 2023: Back in the Black
The Chinese book market in 2023 went from negative to positive in its growth metrics, thanks in part to a fast rise in short-video book promotion.
Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers
The Tandem Collective’s Naomi Bacon flew to Taipei International Book Exhibition to introduce ‘community-led’ book marketing.
At Frankfurt: How Independent Publishers Build Community and Compete
“The aim is not to sell books, but to sell narratives,” said LAPAS Books founder Ūla Ambrasaitė at Frankfurt, in a discussion on independent publishers’ unique challenges and advantages.
At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers
In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.
TikTok and Frankfurter Buchmesse Open a New Collaboration
Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.
China Bestsellers in August: ‘Live Streaming’ Drives Sales
New Oriental’s e-commerce ‘live streaming’ product pitches in China are credited with moving books onto the bestseller charts.