By Erin L. Cox

Just when you think you’ve mastered Twitter, there’s a new social media network that’s gaining ground, Bubbly. Started by the Silicon Valley and Singapore-based company, Bubble Motion — a global provider of mobile messaging and social media applications, Bubbly is said to act like Twitter, where you can follow your favorite voices using your cellphone.

For book publishers who have used radio ads to promote books using the voices of famous writers — Stephen King, James Patterson, this is going to save a lot of advertising money and be much more strategic on how they target the fans of these authors. For radio stations who are already struggling to stay afloat, this could be painful to their bottom line. 

In their promotion, Bubbly has skipped right past North America and Europe and gone straight for the heavy growth markets — India and Brazil — where they are using Bollywood stars to help promote Bubbly.  To read more about Bubbly, check out the adage.com story.