Madrid’s Readmagine opens with the values that publishing finds in new developments: good training and talent.
Thomas & Mercer Engages Tandem Collective Marketing
This month, a ‘Thrills & Chills Book Club’ social media program from Tandem Collective begins promoting Amazon Publishing titles.
London’s Tandem Collective and Bookinfluencers.com Inspire ‘ChallyPop’
This new ‘competition’ platform, ChallyPop, offers cash prizes to micro-influencers for their social media content.
Madrid’s Readmagine: Skill Sets and ‘Human-Centric Digital Innovation’
First organized in 2006, Spain’s innovation-themed Readmagine industry-facing conference is set for June 7 to 9 in Madrid.
Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers
The Tandem Collective’s Naomi Bacon flew to Taipei International Book Exhibition to introduce ‘community-led’ book marketing.
Taipei International Book Exhibition Opens Its 31st Edition
The 31st Taipei International Book Exhibition has opened its run with professional programming as well as public-facing entertainment.
At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers
In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.
Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective
Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.