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News of International Book Publishing and TikTok

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Audible Tests Use of Video Content to Promote Audiobook Discovery

In News by Erin L. CoxJanuary 7, 2026Leave a Comment

Focusing on the US market, Audible announced that it is doing a limited beta of in-app immersive video to tap into the growing trend of audio discovery through visual content.

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Sharjah’s 2025 Booksellers Conference Opens Today

In Feature Articles by Porter AndersonApril 6, 2025

More than 661 booksellers, publishers, and distributors convene on Monday morning (April 7) at Sharjah Booksellers Conference.

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Sharjah Announces Details of Its Fourth Annual Booksellers Conference

In News by Porter AndersonMarch 24, 2025

The Sharjah Booksellers Conference in its 2025 iteration is focused on trends and issues in international publishing.

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Thomas & Mercer Engages Tandem Collective Marketing

In Feature Articles by Porter AndersonJanuary 23, 2025

This month, a ‘Thrills & Chills Book Club’ social media program from Tandem Collective begins promoting Amazon Publishing titles.

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China’s Book Industry in 2023: Back in the Black

In Feature Articles by Porter AndersonMarch 28, 2024

The Chinese book market in 2023 went from negative to positive in its growth metrics, thanks in part to a fast rise in short-video book promotion.

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Simon & Schuster Opens Its 100th Anniversary Year

In Feature Articles by Porter AndersonJanuary 31, 2024

Simon & Schuster kicks off its centenary year with a curated selection of 100 books from its 100 years and special programming ahead.

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Simon & Schuster Names Its New Board Members

In Feature Articles by Porter AndersonDecember 7, 2023

A deep bench of experience, from Penguin Random House and Disney to TikTok and YouTube, is on Simon & Schuster’s new board of directors.

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Circana on July’s US Print Book Market: A Slight Frontlist Gain

In News by Porter AndersonAugust 8, 2023

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list.

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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

In Feature Articles by Porter AndersonFebruary 6, 2023

The Tandem Collective’s Naomi Bacon flew to Taipei International Book Exhibition to introduce ‘community-led’ book marketing.

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At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers

In News by Publishing Perspectives StaffOctober 20, 2022

In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.

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