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Our Coverage of Issues in Book Marketing

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Thomas & Mercer Engages Tandem Collective Marketing

In Feature Articles by Porter AndersonJanuary 23, 2025

This month, a ‘Thrills & Chills Book Club’ social media program from Tandem Collective begins promoting Amazon Publishing titles.

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New Research on Audiobook Circulation in US Libraries

In News by Porter AndersonJanuary 14, 2025

The newly released ‘Audiobooks and Public Libraries’ report shows US libraries’ community sizes playing a role in audio circulation.

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AI-Voiced Audiobooks: Guidance for Consumer Labeling

In Feature Articles by Porter AndersonDecember 19, 2024

New guidelines are being suggested thanks to a transatlantic project to develop consumer labels on AI-voiced audiobooks.

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China’s Publishing Industry Seeks New Growth Amid Recovery

In News by China Publishers MagazineOctober 7, 2024

A look at China’s book market data shows signs of post-pandemic recovery, as well as new trends in book sales channels.

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London’s Tandem Collective and Bookinfluencers.com Inspire ‘ChallyPop’

In News by Porter AndersonAugust 6, 2024

This new ‘competition’ platform, ChallyPop, offers cash prizes to micro-influencers for their social media content.

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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

In News by Porter AndersonJune 26, 2024

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S’ marketing and communications teams.

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Book Ads on French TV? Publishers Differ With Government

In Feature Articles by Eric DupuyApril 25, 2024

The French government is starting a two-year trial allowing book ads on TV, but some publishers worry this will accelerate the dominance of bestsellers.

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Taiwan’s President Opens Taipei Book Exhibition

In Feature Articles by Porter AndersonFebruary 20, 2024

At the opening ceremony for the 2024 edition of Taipei’s book fair, Taiwan’s president speaks of ‘democratic partners.’

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Taipei International Book Exhibition 2024: A Market Profile

In Feature Articles by Porter AndersonJanuary 30, 2024

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition.

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Richard Charkin: It’s a Smaller World Now

In News, Opinion & Commentary by Richard CharkinNovember 26, 2023

Richard Charkin sees in David Shelley’s US-UK Hachette CEO appointment a chance for more commitment to world English rights.

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