Book Marketing Archives - Publishing Perspectives https://publishingperspectives.com/tag/book-marketing/ International publishing news and opinion Thu, 18 Dec 2025 12:37:12 +0000 en-US hourly 1 https://publishingperspectives.com/wp-content/uploads/2019/08/cropped-P19-favicon-32x32.png Book Marketing Archives - Publishing Perspectives https://publishingperspectives.com/tag/book-marketing/ 32 32 China Bestsellers: Nobel Prize Boost, Aspirational Nonfiction, and Children’s Classics https://publishingperspectives.com/2025/12/china-bestsellers-nobel-prize-boost-aspirational-nonfiction-and-childrens-classics/ https://publishingperspectives.com/2025/12/china-bestsellers-nobel-prize-boost-aspirational-nonfiction-and-childrens-classics/#respond Thu, 18 Dec 2025 12:37:12 +0000 https://publishingperspectives.com/?p=214230 Beijing's OpenBook shares their insight into the top books on their international, fiction, nonfiction, and children's bestseller lists.

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]]> https://publishingperspectives.com/2025/12/china-bestsellers-nobel-prize-boost-aspirational-nonfiction-and-childrens-classics/feed/ 0 China Bestsellers: Energies Around Shanghai’s Book Fair https://publishingperspectives.com/2025/11/china-bestsellers-energies-around-shanghais-book-fair/ https://publishingperspectives.com/2025/11/china-bestsellers-energies-around-shanghais-book-fair/#respond Tue, 18 Nov 2025 16:18:15 +0000 https://publishingperspectives.com/?p=213740 As the annual China Shanghai International Book Fair season arrived, Beijing's OpenBook research group had new observations to mention.

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]]> https://publishingperspectives.com/2025/11/china-bestsellers-energies-around-shanghais-book-fair/feed/ 0 Endangered, Indigenous Languages Featured at Shanghai’s Fair https://publishingperspectives.com/2025/11/engangered-indigenous-languages-were-featured-at-shanghais-fair/ https://publishingperspectives.com/2025/11/engangered-indigenous-languages-were-featured-at-shanghais-fair/#respond Mon, 17 Nov 2025 22:14:17 +0000 https://publishingperspectives.com/?p=213792 The dogged problem of endangered and Indigenous languages is a major one in children's books.

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]]> https://publishingperspectives.com/2025/11/engangered-indigenous-languages-were-featured-at-shanghais-fair/feed/ 0 ‘Experience Over Perfection:’ How Publishers Should Approach AI Marketing https://publishingperspectives.com/2025/11/experience-over-perfection-how-publishers-should-approach-ai-marketing/ https://publishingperspectives.com/2025/11/experience-over-perfection-how-publishers-should-approach-ai-marketing/#respond Fri, 14 Nov 2025 13:20:25 +0000 https://publishingperspectives.com/?p=213117 A Frankfurter Buchmesse panel highlighted the importance of publishers bringing AI into their marketing workflows to help battle the 'war for attention.'

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]]> https://publishingperspectives.com/2025/11/experience-over-perfection-how-publishers-should-approach-ai-marketing/feed/ 0 China Bestsellers: Flashes of New Titles in the Slow Season https://publishingperspectives.com/2025/10/china-bestsellers-flashes-of-new-titles-in-the-slow-season/ https://publishingperspectives.com/2025/10/china-bestsellers-flashes-of-new-titles-in-the-slow-season/#respond Mon, 27 Oct 2025 09:49:42 +0000 https://publishingperspectives.com/?p=213088 Those school-driven sales of the "classics" on the mainland's reading lists have room for a couple of newer works this season.

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]]> https://publishingperspectives.com/2025/10/china-bestsellers-flashes-of-new-titles-in-the-slow-season/feed/ 0 Executive Talk at Frankfurt: JC Lattès CEO Véronique Cardi on French Publishing at a Crossroads https://publishingperspectives.com/2025/10/executive-talk-jc-lattes-ceo-veronique-cardi-on-french-publishing-at-a-crossroads/ https://publishingperspectives.com/2025/10/executive-talk-jc-lattes-ceo-veronique-cardi-on-french-publishing-at-a-crossroads/#respond Fri, 17 Oct 2025 07:26:08 +0000 https://publishingperspectives.com/?p=213067 Frankfurt's Publishing Perspectives Forum presents an Executive Talk detailing elements of the French market's dynamics today.

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]]> https://publishingperspectives.com/2025/10/executive-talk-jc-lattes-ceo-veronique-cardi-on-french-publishing-at-a-crossroads/feed/ 0 China Bestsellers: Summer Reading Rules the Charts https://publishingperspectives.com/2025/09/china-bestsellers-summer-reading-rules-the-charts/ Tue, 23 Sep 2025 04:36:45 +0000 https://publishingperspectives.com/?p=212041 July's summer-reading-list among students in China may yet yield some newcomers to the mainland's bestseller lists.

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]]> China Bestsellers: Charts Boost Keigo Higashino and Ma Boyong https://publishingperspectives.com/2025/09/china-bestsellers-junes-charts-boost-ma-and-higashino/ Sat, 13 Sep 2025 19:30:45 +0000 https://publishingperspectives.com/?p=211759 The mainland's June 2025 charts demonstrated some strong reader loyalty for both a Chinese and a Japanese author releasing new books.

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]]> China Bestsellers: Charting May’s Marketing Energy https://publishingperspectives.com/2025/06/china-bestsellers-charting-mays-marketing-energy/ Tue, 24 Jun 2025 01:48:50 +0000 https://publishingperspectives.com/?p=210047 'Store-exclusive merchandise' and 'women-centric fiction' are spotted on the May bestseller charts in Mainland China.

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]]> Open Road Integrated Media: ‘Unprecedented Growth’ in 2024 https://publishingperspectives.com/2025/02/open-road-integrated-media-unprecedented-growth-in-2024/ Tue, 11 Feb 2025 22:59:42 +0000 https://publishingperspectives.com/?p=206324 Open Road's David Steinberger cites big gains in its 2024 performance and progress 'on both sides of the Atlantic.'

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