In Anhui, an inland province in the eastern central area of China. Image – Getty: Song Yuan
By Porter Anderson, Editor-in-Chief | @Porter_Anderson
Films, AI, and ‘Modernized’ Poetry
As you’ll recall, in our February 2025 edition of our China Bestseller series, we looked at the booming success on the mainland of Nezha: The Past of the Three Realms, thanks to the Spring Festival arrival of Jiao Zi’s Ne Zha 2 or NZ2, as it’s called, is an opulent animated feature, a sequel to the original film Ne Zha from 2019.
Our associates at Jiang Yanping‘s Beijing OpenBook tell us for today’s (May 19) report that the box-office blessing of Nezha 2 has continued not only to keep The Past of the Three Realms on top of the fiction charts in March (as you’ll see in our listings below), but also to drive sales of a new picture book that has been spun off from the property, even as Jiao Zi’s film reaches a reported US$49 million, which installs the show among the Top 10 Chinese films abroad.
So think of Ne Zha 2 as cruising right along into what appears to be a long-running leaderboard spot in Chinese fiction, while we look at some other points of the mainland market from its March performance.
Specifically, another familiar driver of interest these days is in play in the nonfiction charts in China: artificial intelligence.
‘DeepSeek: Practical
Guide: Getting
Started, Searching,
Answering Questions,
Writing’
“As AI reshapes industries,” our associates write in an analysis, “readers are eager to understand its fundamentals, applications, and challenges.”
AI guides, especially DeepSeek guides, are seeing quick growth this spring. Titles include
- DeepSeek Practical Guide: Getting Started, Searching, Answering Questions, Writing (at No. 2) by Li Shanglong, from Taihai Publishing House
- DeepSeek Practical Guide: Manual for Survival in the Age of AI (at No. 4) by Huang Dou Nai Ba from Sinomaps Press; and
- Mastering DeepSeek on Zero Basis.
Hangzhou DeepSeek Artificial Intelligence Basic Technology Research, a developer of large language models, was established in July 2023 by the hedge-fund High-Flyer co-founder Liang Wenfeng, and like other generative AI systems, has apps for people to use.
The LLMs of DeepSeek are said to have been trained more affordably than competitors’—although there’s little about what that might mean about the use of unlicensed copyrighted text. What there is may entertain some, in that there are allegations that DeepSeek may have used OpenAI to train its own models—something DeepSeek has denied.
‘The Well-Read Mind: Elevating Modern Expression Through Classical Poetry’
But if you, like many, are increasingly thinking that all this AI-ness makes you long for something called ShallowSeek, you may want to know that Chinese “modernized classical poetry” is also finding some traction on the nonfiction charts.
The Well-Read Mind: Elevating Modern Expression Through Classical Poetry by Man Feng (No. 13) from Jilin Literature & History Press.
Below, then, are OpenBook’s overall lists from March 2025 of bestsellers in fiction, nonfiction, and children’s books, followed by its lists of bestselling fiction and nonfiction in China by authors from outside the country. At the end of our article, as always, you’ll find notes on how the lists are constructed.
OpenBook’s Fiction Bestsellers, March 2025
| March 2025 Ranking | ISBN | Release Date | Title (Translated) | Author | Chinese Publisher |
| 1 | 9787521769555 | 202501 | Nezha: The Past of the Three Realms | Coco Cartoon, Coloroom Picture | CITIC Publishing House Co., Ltd. |
| 2 | 9787530221532 | 202110 | To Live (2021 Edition) | Yu Hua | Beijing October Art & Literature Publishing House |
| 3 | 9787020002207 | 199807 | Dream of the Red Chamber | Cao Xueqin | People’s Literature Publishing House |
| 4 | 9787572608582 | 202210 | The Litchi Road | Ma Boyong | Hunan Literature & Art Press |
| 5 | 9787559481702 | 202404 | End on the Tenth Day – The Labyrinth City | Sha Chong Dui Dui Yuan | Jiangsu Literature & Art Press |
| 6 | 9787559464606 | 202401 | End on the Tenth Day – The Prison Cage | Sha Chong Dui Dui Yuan | Jiangsu Literature & Art Press |
| 7 | 9787559484543 | 202407 | I’m as Timid as a Hare | Yu Hua | Jiangsu Literature & Art Press |
| 8 | 9787559485380 | 202406 | End on the Tenth Day – The Unceasing | Sha Chong Dui Dui Yuan | Jiangsu Literature & Art Press |
| 9 | 9787512517219 | 202411 | Wait for Me Towards Light (vol.2) | Jiang Zi Bei | International Culture Publishing Corporation |
| 10 | 9787536692930 | 200801 | The Three-Body Problem | Liu Cixin | Chongqing Publishing House |
| 11 | 9787536693968 | 200805 | The Dark Forest | Liu Cixin | Chongqing Publishing House |
| 12 | 9787559485748 | 202408 | End on The Tenth Day – The Paradise | Sha Chong Dui Dui Yuan | Jiangsu Literature & Art Press |
| 13 | 9787229030933 | 201011 | Death’s End | Liu Cixin | Chongqing Publishing House |
| 14 | 9787512516236 | 202404 | Wait for Me Towards Light (vol.1) | Jiang Zi Bei | International Culture Publishing Corporation |
| 15 | 9787020139590 | 201906 | The Last Quarter of the Moon | Chi Zijian | People’s Literature Publishing House |
| 16 | 9787559485755 | 202412 | End on The Tenth Day – All Phenomena | Sha Chong Dui Dui Yuan | Jiangsu Literature & Art Press |
| 17 | 9787536097261 | 202207 | Someone To Talk To | Liu Zhenyun | Flower City Press |
| 18 | 9787201112695 | 201703 | Siddhartha | Hermann Hesse | Tianjin People’s Publishing House |
| 19 | 9787572610912 | 202305 | The Annoyance of the Gods | Ma Boyong | Hunan Literature & Art Press |
| 20 | 9787559662675 | 202302 | Meet in Spring | Zong Hu Xiu Hua | Beijing Union Publishing Co., Ltd. |
| 21 | 9787020008735 | 199807 | Journey to the West | Wu Cheng’en | People’s Literature Publishing House |
| 22 | 9787541161834 | 202207 | Notebook of a Grave Robber (1) | Nanpai Sanshu | Sichuan Literature & Art Press |
| 23 | 9787559484581 | 202409 | A Woman’s Victory | Yu Hua | Jiangsu Literature & Art Press |
| 24 | 9787540487645 | 201806 | Moments We Shared | Zhang Jiajia | Hunan Literature & Art Press |
| 25 | 9787201141527 | 201810 | Strait is the Gate | Andre Gide | Tianjin People’s Publishing House |
| 26 | 9787544766500 | 201701 | To Kill a Mockingbird | Harper Lee | Yilin Press |
| 27 | 9787573510921 | 202412 | One Hundred Years of Solitude | Gabriel García Márquez | Nan Hai Publishing Co. |
| 28 | 9787530221396 | 202106 | Ordinary Word (3 Volumes)(2021 Edition) | Lu Yao | Beijing October Art & Literature Publishing House |
| 29 | 9787572602825 | 202108 | Always Have, Always Will | Zhang Jiajia | Hunan Literature & Art Press |
| 30 | 9787541160868 | 202109 | The Vegetarian | Han Kang | Sichuan Literature & Art Press |
OpenBook’s Nonfiction Bestsellers, March 2025
| March 2025 Ranking | ISBN | Release Date | Title (Translated) | Author | Chinese Publisher |
| 1 | 9787521768923 | 202411 | The Engineer’s Spirit: BYD at Thirty (1994-2024) | Qin Shuo, Xiong Yuejia | CITIC Publishing House Co., Ltd. |
| 2 | 9787516841341 | 202502 | DeepSeek Practical Guide: Getting Started, Searching, Answering Questions, Writing | Li Shanglong | Taihai Publishing House |
| 3 | 9787557033989 | 202502 | If History were a Group of Cats: Qing Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 4 | 9787520450195 | 202503 | DeepSeek Practical Guide | Huang Dou Nai Ba | Sinomaps Press |
| 5 | 9787557033118 | 202406 | If History were a Group of Cats: The Late Ming Dynasty and the Early Qing Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 6 | 9787115665201 | 202502 | Manual for Survival in the Age of AI: Mastering DeepSeek on Zero Basis | Qiu Ye, Ren Zeyan, Huang Zhenwei | Posts & Telecommunications Publishing House |
| 7 | 9787020084357 | 201104 | I and the Temple of Earth | Shi Tiesheng | People’s Literature Publishing House |
| 8 | 9787122450791 | 202404 | Comic The Yellow Emperor’s Classic of Internal Medicine | Zhang Jiaming, Wang Jing | Chemical Industry Press |
| 9 | 9787111495482 | 201504 | The Courage to Be Disliked | Ichiro Kishimi,Fumitake Koga | China Machine Press |
| 10 | 9787121499036 | 202503 | DeepSeek Minimalist Introduction and Application | Meng Jian,Yao Luxing | Publishing House of Electronics Industry |
| 11 | 9787521772050 | 202502 | Art of Nezha Ⅱ | Coco Cartoon, Coloroom Picture | CITIC Publishing House Co., Ltd. |
| 12 | 9787547750407 | 202411 | Unbowed by the Strong Wind | Mo Yan | Beijing daily publishing house |
| 13 | 9787575208970 | 202502 | The Well-Read Mind: Elevating Modern Expression Through Classical Poetry | Man Feng | Jilin Literature & History Press |
| 14 | 9787557031589 | 202311 | If History were a Group of Cats: The Ming Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 15 | 9787201161693 | 202008 | Counselling for Toads: A Psychological Adventure | Robert de Board | Tianjin People’s Publishing House |
| 16 | 9787544276986 | 201910 | Educated: A Memoir | Tara Westover | Nan Hai Publishing Co. |
| 17 | 9787115543424 | 202009 | Cognitive Awakening: The Driving Force Behind Self-Change | Zhou Ling | Posts & Telecommunications Publishing House |
| 18 | 9787557030162 | 202305 | If History were a Group of Cats: Late Yuan and Early Ming Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 19 | 9787557020149 | 201909 | If History were a Group of Cats: Three Kingdoms | Fei Zhi | Guangdong Tourism Publishing House |
| 20 | 9787557030599 | 202306 | If History were a Group of Cats: Xia, Shang and Western Zhou Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 21 | 9787557017477 | 201902 | If History were a Group of Cats: Qin, Chu, Western Han and Eastern Han Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 22 | 9787557023041 | 202010 | If History were a Group of Cats: Sui and Tang Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 23 | 9787536094352 | 202109 | My Altay | Li Juan | Flower City Press |
| 24 | 9787557020132 | 201909 | If History were a Group of Cats: The End of Eastern Han Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 25 | 9787550207479 | 201206 | Illustrate the World: 100 Most Beautiful Places in China | Editing Group of This Book | Beijing Union Publishing Co., Ltd. |
| 26 | 9787557028657 | 202210 | If History were a Group of Cats: Southern Song, Jin and Yuan Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 27 | 9787557030582 | 202306 | If History were a Group of Cats: The Spring-autumn and Warring State Period | Fei Zhi | Guangdong Tourism Publishing House |
| 28 | 9787557024413 | 202105 | If History were a Group of Cats: Prosperity of the Tang Dynasty | Fei Zhi | Guangdong Tourism Publishing House |
| 29 | 9787201151656 | 201910 | A Room of One’s Own | Virginia Woolf | Tianjin People’s Publishing House |
| 30 | 9787557027063 | 202204 | If History were a Group of Cats: Song, Liao, Jin Dynasty and the Western Xia Regime | Fei Zhi | Guangdong Tourism Publishing House |
OpenBook’s Children’s Bestsellers, March 2025
| March 2025 Ranking | ISBN | Release Date | Title (Translated) | Author | Chinese Publisher |
| 1 | 9787522502816 | 202107 | Biography of Ao Bing (1) | Erstrovsky, Guji, Li Zilan | Jiuzhou Press |
| 2 | 9787556882236 | 202408 | Treasure Hunting in Jilin | Jingding Comic | 21st Century Press Group |
| 3 | 9787512513617 | 202201 | Ma Liang and His Magic Brush | Hong Xuntao, Mu Qianqian | International Culture Publishing Corporation |
| 4 | 9787555287766 | 202006 | New Big-Head Son and Small-Head Father | CCTV Animation Group Co. LTD | Qingdao Publishing House |
| 5 | 9787807733911 | 202412 | Comics 1000 Questions of Chinese Culture | Gan Chao | Tricircle Press |
| 6 | 9787556878871 | 202311 | Treasure Hunting in Shanxi | Jingding Comic | 21st Century Press Group |
| 7 | 9787536574366 | 201601 | Mi Xiaoquan’s Brain-teaser: Stratego | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 8 | 9787573611666 | 202311 | New Technology of Comic Technology | Liu Zhongfan | Qingdao Publishing House |
| 9 | 9787556869589 | 202301 | Treasure Hunting in Beijing | Jingding Comic | 21st Century Press Group |
| 10 | 9787559728920 | 202302 | Backbone of Nation: The Scientific Life of Chinese Academicians and The Development History of Chinese Science | Academic Divisions of The Chinese Academy of Sciences | Zhejiang Juvenile and Children’s Publishing House |
| 11 | 9787559706522 | 201805 | The Foolish and the Unhappy (With Chinese Pinyin) | Ren Rongrong | Zhejiang Juvenile and Children’s Publishing House |
| 12 | 9787536574397 | 201601 | Mi Xiaoquan’s Brain-teaser: Clever Little Prodigy | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 13 | 9787536574380 | 201601 | Mi Xiaoquan’s Brain-teaser: Who’s the Smart Guy? | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 14 | 9787536574373 | 201601 | Mi Xiaoquan’s Brain-teaser: The Great Adventure of the Castle | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 15 | 9787521726473 | 202012 | A Dog Named Money | Bodo Schafer | CITIC Publishing House Co., Ltd. |
| 16 | 9787556869572 | 202301 | Treasure Hunting in Shanghai | Jingding Comic | 21st Century Press Group |
| 17 | 9787530778340 | 202409 | Growth Handbook for Adolescent Boys | Xie Zhidong | New Buds Publishing House |
| 18 | 9787532767373 | 201408 | Charlotte’s Web | Elwyn Brooks White | Shanghai Translation Publishing House |
| 19 | 9787556869602 | 202302 | Treasure Hunting in Chongqing | Jingding Comic | 21st Century Press Group |
| 20 | 9787531332091 | 200805 | Xili Hulu The Little Pig (Zhuyin Version) (Vol.1) | Sun You Jun | Chunfeng Art & Literature Publishing House |
| 21 | 9787531333227 | 200806 | Xili Hulu The Little Pig (Zhuyin Version) (Vol.2) | Sun You Jun | Chunfeng Art & Literature Publishing House |
| 22 | 9787534633362 | 200505 | Bronze and Sunflower | Cao Wenxuan | Jiangsu Juvenile and Children’s Publishing House |
| 23 | 9787533264062 | 201012 | Let’s Get Mung Beans, Momma! | Zeng Yangqing,Wan Huaguo | Tomorrow Publishing House |
| 24 | 9787551171489 | 202410 | Children’s Documentary on Paper: Small Nature | Bo Dian Tong Qu | Huashan Literature & Art Publishing House |
| 25 | 9787556869831 | 202302 | Treasure Hunting in Hainan | Jingding Comic | 21st Century Press Group |
| 26 | 9787536587731 | 201804 | Mi Xiaoquan School Experience: Trouble of the New Deskmate | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 27 | 9787536587755 | 201804 | Mi Xiaoquan School Experience: Secrets of Nature | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 28 | 9787536587748 | 201804 | Mi Xiaoquan School Experience: A Lot of Fun | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 29 | 9787536587762 | 201804 | Mi Xiaoquan School Experience: If I Have a Time Machine | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
| 30 | 9787536587694 | 201804 | Mi Xiaoquan School Experience: I am a Pupil | Bei Mao | Sichuan Juvenile and Children’s Publishing House |
Foreign Author Fiction Bestsellers, March 2025
| March 2025 Ranking | ISBN | Release Date | Title (Translated) | Author | Author nationality | Chinese Publisher |
| 1 | 9787201112695 | 201703 | Siddhartha | Hermann Hesse | Germany | Tianjin People’s Publishing House |
| 2 | 9787201141527 | 201810 | Strait is the Gate | Andre Gide | France | Tianjin People’s Publishing House |
| 3 | 9787544766500 | 201701 | To Kill a Mockingbird | Harper Lee | United States of America | Yilin Press |
| 4 | 9787573510921 | 202412 | One Hundred Years of Solitude | Gabriel García Márquez | Colombia | Nan Hai Publishing Co. |
| 5 | 9787541160868 | 202109 | The Vegetarian | Han Kang | Korea | Sichuan Literature & Art Press |
| 6 | 9787201142708 | 201812 | Klingsor’s Last Summer | Hermann Hesse | Germany | Tianjin People’s Publishing House |
| 7 | 9787544291163 | 201708 | Journey Under the Midnight Sun (2017 Edition) | Keigo Higashino | Japan | Nan Hai Publishing Co. |
| 8 | 9787573510037 | 202412 | Anata ga dareka wo koroshita | Keigo Higashino | Japan | Nan Hai Publishing Co. |
| 9 | 9787208061644 | 200604 | The Kite Runner | Khaled Hosseini | United States of America | Shanghai People’s Publishing House |
| 10 | 9787544298995 | 202009 | Miracles of the Namiya General Store (2020 Edition) | Keigo Higashino | Japan | Nan Hai Publishing Co. |
| 11 | 9787544291170 | 201708 | One Hundred Years of Solitude (50th Anniversary Edition) | Gabriel García Márquez | Colombia | Nan Hai Publishing Co. |
| 12 | 9787513348362 | 202208 | Look Back | Tatsuki Fujimoto | Japan | New Star Press Co., Ltd. |
| 13 | 9787521748239 | 202212 | Goodbye, Eri | Tatsuki Fujimoto | Japan | CITIC Publishing House Co., Ltd. |
| 14 | 9787559614711 | 201801 | Oranges Are Not the Only Fruit | Jeanette Winterson | Britain | Beijing Union Publishing Co., Ltd. |
| 15 | 9787506394864 | 201709 | Sophie’s World | Jostein Gaarder | Norway | The Writer’s Publishing House |
| 16 | 9787544269452 | 202112 | Malice (2022 Edition) | Keigo Higashino | Japan | Nan Hai Publishing Co. |
| 17 | 9787572622069 | 202501 | Prayer Goddess | Keigo Higashino | Japan | Hunan Literature & Art Press |
| 18 | 9787544774635 | 201901 | How the Steel Was Tempered (New Edition) | Nikolai Alexeevich Ostrovsky | Union of Soviet Socialist Republics | Yilin Press |
| 19 | 9787573500014 | 202111 | The Devotion of Suspect X (2022 Edition) | Keigo Higashino | Japan | Nan Hai Publishing Co. |
| 20 | 9787514235586 | 202110 | The complete detective Sherlock Holmes | Arthur Conan Doyle | Britain | Cultural Development Publishing House |
Foreign Author Nonfiction Bestsellers, March 2025
| March 2025 Ranking | ISBN | Release Date | Title (Translated) | Author | Author nationality | Chinese Publisher |
| 1 | 9787111495482 | 201504 | The Courage to Be Disliked | Ichiro Kishimi,Fumitake Koga | Japan | China Machine Press |
| 2 | 9787201161693 | 202008 | Counselling for Toads: A Psychological Adventure | Robert de Board | Britain | Tianjin People’s Publishing House |
| 3 | 9787544276986 | 201910 | Educated: A Memoir | Tara Westover | United States of America | Nan Hai Publishing Co. |
| 4 | 9787201151656 | 201910 | A Room of One’s Own | Virginia Woolf | Britain | Tianjin People’s Publishing House |
| 5 | 9787522200514 | 202105 | Nonviolent Communication | Marshall B.Rosenberg | United States of America | Huaxia Publishing House |
| 6 | 9787559488787 | 202409 | Pet Dog Suspects the Universe for Scheming to Take Its Place | R.Tagore | India | Jiangsu Literature & Art Press |
| 7 | 9787508633558 | 201207 | Thinking, Fast and Slow | Daniel Kanneman | United States of America | CITIC Publishing House Co., Ltd. |
| 8 | 9787550268517 | 201607 | Positive Discipline (Revised Edition) | Jane Nelsen | United States of America | Beijing Union Publishing Co., Ltd. |
| 9 | 9787508661766 | 201606 | The Power of Now | Eckhart Tolle | Germany | CITIC Publishing House Co., Ltd. |
| 10 | 9787571429652 | 202304 | Woman on Fire | Sheila de Liz,Luisa Stmer | Germany | Beijing Science & Technology Press |
| 11 | 9787516837375 | 202401 | There’s An Elephant In Every Mosquito: Why We Don’t Get Upset About Little Things For No Reason | Ernstfried Hanisch,Eva Wunderer | Germany | Taihai Publishing House |
| 12 | 9787521741124 | 202204 | The Almanack of Naval Ravikant: A Guide to Wealth and Happiness | Eric Jorgenson | United States of America | CITIC Publishing House Co., Ltd. |
| 13 | 9787521768527 | 202408 | Nexus: A Brief History of Information Networks from the Stone Age to AI | Yuval Noah Harari | Israel | CITIC Publishing House Co., Ltd. |
| 14 | 9787574217324 | 202402 | Why Is Hunger Good? | Yumi Ishihara | Japan | Tianjin Science & Technology Press |
| 15 | 9787572621277 | 202412 | Live | Lam Chua | Singapore | Hunan Literature & Art Press |
| 16 | 9787521758399 | 202309 | Elon Musk | Walter Isaacson | United States of America | CITIC Publishing House Co., Ltd. |
| 17 | 9787521715637 | 202006 | A Woman Makes a Plan: Advice for a Lifetime of Adventure, Beauty, and Success | Maye Musk | Canada | CITIC Publishing House Co., Ltd. |
| 18 | 9787521762181 | 202404 | The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI | Fei-Fei Li | United States of America | CITIC Publishing House Co., Ltd. |
| 19 | 9787515360430 | 202007 | The 7 Habits of Highly Effective People (Revised Edition) | Stephen R.Covey | United States of America | China Youth Press |
| 20 | 9787552029185 | 202004 | The Awakened Family: How to Raise Empowered, Resilient, and Conscious Children | Shefali Tsabary | United States of America | Shanghai Academy of Social Sciences Press |
Notes on the Charts
OpenBook
is a privately owned industry-data research firm based in Beijing. It functions somewhat as Nielsen and NDP do from the West, and Nielsen Book Research International has worked with OpenBook in Asian operations. With authoritative data and information resources, OpenBook is able to deliver consulting service to partners who would like to explore the Chinese book market and identify suitable partners.
At last report, OpenBook monitored more than 26,000 online and off-line bookstores.
The online channel includes digital retailers such as large self-operated online stores, platform stores, and small- and medium-sized stores.
The off-line channels include more than 5,100 bookstores. Coverage includes most of the state-owned and influential privately owned bookstores in 30 provinces, municipalities, and autonomous regions. Taiwan, Hong Kong, and Tibet are not included in OpenBook’s system.
In 2024, OpenBook tracked around 82.66 billion RMB in sales (US$11.39 billion).
Retail outlets include:
- Traditional bookstores
- Supermarkets
- Campus bookstores
- “Professional” stores, said to be small stores with a specific industrial or trade focus
- Airport stores
In addition, OpenBook is drawing data from online bookstores of three main types:
- The “Tmall” stores of Alibaba (Tmall is described as a marketplace of companies that create storefronts online to sell products including books)
- The “JingDong” Stores of JD.com (similar to Tmall as a marketplace of both individual companies and bookstores operated by JD.com)
- Ten independent online bookselling retailers
China has 500 or more publishers in operation today. Most of them are government-owned. Private publishers are required to generate ISBNs for their titles from a publishing company that is government-owned—which, in other words, creates a system in which all ISBNs are registered through government channels. The government approves each book published in China.
More China bestseller reports from Publishing Perspectives are here, and more on the Chinese book publishing market is here.